Jul
17th
We have always knows that gaming on mobile phones would be the next big thing with regards to online gambling, but not even the biggest optimists could have predicted just how much the industry was going to boom.
Many online casinos invested heavily in ensuring that their mobile gambling offerings were up to date.
This coupled with the fact that smartphones are fast becoming the norm, has meant that those casinos with the foresight to invest in mobile games have benefited immensely with regards to higher memberships, more frequent betting from members and of course, higher profits.
There are many factors which have led to this surge. Most pundits attribute this to the release of the iPhone 4 which has set the benchmark in terms of apps, which has in turn upped the competition for other smartphone manufacturers to follow suit.
There are two online gambling entities in particular who have gained from this boom ? Betfair and Paddy Power. Paddy Power has managed to grow its profits by a whopping 400% in the last fiscal year, with a third of their members placing regular bets via their mobile phones.
Similarly, Betfair showed the same growth, releasing figures which state that over ?1 billion of its revenue was generated via its mobile platform.
For those companies that preferred to wait out the growth period, the news of profits like these must be a bitter pill to swallow. If they want to compete in this fast-paced industry, a huge investment in sound mobile gambling platforms is needed.
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Tags: betfair, Mobile Gaming, paddy power
Source: http://www.bestcasinoonline.co.uk/news/mobile-gaming-upping-the-ante/
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